
Jamie Hayes brings over four decades of industry experience to this powerful conversation with Ken Baldwin. From founding successful fitness franchises to pioneering weight loss coaching, Jamie unpacks what really works when helping ageing clients build strength, shift mindset, and stay engaged long term. They explore why weight loss often leads to exercise (not the other way around), the importance of community in retention, and how simple, consistent systems can make a massive difference in both client outcomes and business success.
Jamie also shares why fitness professionals must focus on education that leads to earnings, not just more certifications.